MTV unplugged brought us an alternative presentation of some fantastic artists. I have been hoping to catch a rerun (or purchase of copy) of Aerosmith's set since it first blew me away (these guys truly do have 9 lives). I collect a good number of DVD rock concerts and it seems like everybody these days needs to throw in an acoustic set. However, we need to remember that MTV--no matter how cool--was always an economic engine and a marketing force to be reckoned with. MTV unplugged is getting a new twist on its brand and an integrated marketing, advertising campaign. Take a look and this, and let me know what you think of brand "unplugged."
Starburst!
It's a shame that MTV no longer considers broadcasting special shows dedicated solely to music video production... I feel bad for the teens who are fed the reality tv schlock aired on the network these days. It's wholly unwatchable. Oh well. I have since stopped watching broadcast television channels associated with music videos. It's hard to find music videos with any substantive creative value being broadcast on any of the 'prime' airspace. It's a shame.
ReplyDeleteI do appreciate the MTV Unplugged and True Life specials that used to run and still think they have some ingenious marketing and production minds involved in the process... it's just a shame that our society panders to the lowest denominator.